Links are important for helping direct people where to go through or from your document. Often displayed as text, links should be functional and usable.
Carefully consider the text you use to describe links. Avoid using generic wording. Works such as “Click here" and "More" are not very helpful to people who rely only on link text for direction. People using assistive technology are able to open a list of links to help them navigate through documents and web pages. Try to use descriptive and meaningful link language as your hyperlink text. Doing so will also increase search optimization for your website.
Example: Avoid writing: "To select your team members, click here."
Instead write: “use this form to select your team members."
The second option provides meaning and function of the link. Following the link will lead you to a place where you can select team members. No one is surprised when the link opens a form for requesting team members.
Linking email addresses offers quick access to communication tools.
If the link activates an email program to open (e.g. Outlook), use the person's email address as the linked text.
For links to contact forms or pages of information, avoid using the email address. Instead provide desriptive text link.
Example: Contact Reggie or Send Reggie an email